market product development

Using market research, ASI develops innovative product solutions for customers and distributors.  We offer services that cover the market product development process from start to finish:

• Identify customer need
• Market research
• Competitive analysis
• Product design
• Pricing and profit analysis
• Financial analysis
• Marketing and sales training support
 

Our knowledge of the market, customers and distributors will help drive the product innovation system and ensure that a good idea is translated into a profitable, sellable, customer solution.  We also have in-house marketing expertise to help deliver a solid value proposition and marketing message.

Flight School and Boot Camp

ASI offers "Flight School" and "Boot Camp" training modules for the financial sales professional community.  Whether it is 2 hours, a half day or more, we will customize the training to your specifications and for the products you have in mind.  Both programs are tailored to:

• Position the product effectively
• Teach the product details
• Communicate a finely tuned marketing message
• Overcome objectives
• Target appropriate client base
• Compare and contrast to competition
• Develop the financial professionals presentation
• Assist with sales aids

Flight School is designed to arm the financial advisor with the skills, knowledge, marketing message, product positioning, and client value proposition to master the product and help their clients.  Your team will learn how to position the product and how to tell the marketing story and highlight the benefits of the solution so that it clearly resonates with the customers.  We believe that Flight School is as much a catalyst for success as the products themselves as it can make your financial advisors look like heroes to their customers as they solve complex financial issues with simple solutions.

Boot Camp is designed for an insurance company's wholesaling force with the goal being to impart a unified marketing message that all key sales people can easily recite.  It will teach the product details so the wholesaler will be comfortable fielding questions, overcoming objections, and comparing and contrasting your product from the competition.  Through mock broker visits, Boot Camp will prepare your sales team to go out in the market and achieve sales results immediately.

For more information, e-mail us with your name, title and company name.